A Newspaper about gender diversity

Added Value

Designtree was happy to create a newspaper for NN Investment Partners to inspire collegues about the added value of diversity in the workplace.

The initial request for a glossy magazine got turned into a newspaper instead, on Designtree's advice as the publication is distributed within NN Investment Partners worldwide, where a newspaper feels as the most logical media type.

The newspaper features an interview with Petra Stienen (writer, politician, spokes woman), an inspiring story with hockey coach Max Caldas, it reveals facts & figures and has a column of Valentijn van Nieuwenhuijzen and was distributed on March 8, 2017, during International Women's Day.

Identity design

PLTS: High Intensity Pilates & Barre

Designtree was asked by entrepeneur Renée Vervoorn (Cleanmeals), to help her design an identity for a new sports concept. PLTS is a boutique gym in Amsterdam offering full body reformer pilates and barre routines. Designtree designed the logo and identity and created the concept for the website. I also set up a small brand manual which is used throughout all communications. PLTS launched in February 2017.

Happy New Year

Let's grow new ideas in 2017

Designtree wishes you a wonderful, magical 2017 with many thanks to all our dear friends and clients for which we had the pleasure or growing ideas in 2016 and will continu to do so this year.

Oxfam Novib Redesign

Close Up Magazine 2.0.

For years Designtree is responsible for the design of Oxfam Novib's magazine Close Up that updates contributors about achieved goals, current campaigns, activities and more. Designtree works closely with Bindinc on this project. Last April Bindinc asked me to redesign the magazine. Oxfam Novib had communicated that the current layout wasn't strong enough to inform their contributors the way they wanted. The approach should be more traditional, less conceptual.

The brief: Create a more traditional cover design, add four pages with new content, keep the existing layout of articles, use only the corporate fonts, colour- and pattern pallet.

- Some first sketches - 

Above a preview of the first sketches. None of them really work, as you can see. The first one is too corporate, more suitable for a brochure or financial report. The second one has potential but already looks a bit busy with the background image and cover lines which don't come out well. The third one feels heavy and out-dated. We did not show these designs to the client.  

- Final sketches -

The second round of design came up with something that did work. The masthead is centered, a white line is put around the image giving it some air, there is space for a big theme coverline and two or three additional lines. The 'balloon' reflects a personal quote belonging to the person in the cover image. Designtree created six covers to show the potential of the design. 

- The total flatplan -

In addition to the new cover and with the content provided by Bindinc for the added pages, Designtree set up a flow to show the client that the new cover, the added pages and made changes, contribute to the existing layout in a positive way.  

- Before and after -

The final result is shown here. The client is pleased, as is Bindinc. I believe it is an upgrade for the magazine. If you have any remarks, questions or comments, please share them. I'm exited to hear from you. All images © Oxfam Novib. 

Cover design

A shredded collection of ace covers

As a print designer and huge independent magazine lover, I keep a collection of favorite magazine covers. Preferably organized in cathegories such as this one. The shredded ones. Like what you see? View more of what I collect, designwise, on Designtree's Pinterest page.

Summer is here

Minimal color pallets

I lóve these minimalistic color palettes created by Dumma Branding. And as summer officially starts today, it only seems right to share this. Happy summer.

Launch Party

Papa, je snapt er ook echt helemaal niets van hè!

Last Friday, June 10, Tim van der Vliet launched his second book Papa, je snapt er ook helemaal niets van hè!. Bloggers, friends and family gathered at The Conscious Club (what a great place) to receive a copy of the book and to hear Tim talk about it. Off course I was there as well, together with co-creator and illustrator Vanessa Oostijen of Studio Koosje. Here's an impression of the event.

Book Design

This video makes you want to buy the book

Here's a video of Tim van der Vliet's latest book 'Papa, je snapt er ook helemaal niks van hè!' (Daddy, you really don't understand anything, do you!). The video is as fun and uplifting as the book is that I was happy to design. Interested? Please go ahead and order it. 

A Fun Guide For Daddys

The perfect Fathersday gift

'Papa, je snapt er ook helemaal niets van he?' (Daddy, you really don't understand anything, do you!) is the second book I designed for writer Tim van der Vliet which is available in stores now. It's a fun book/guide for daddys. Tim wrote the book based on his own experience of being a dad of four children. The book makes the perfect Fathersday gift. Hope you enjoy. Drawings by Studio Koosje. Published by Water.