Brainstorming isn't the best way to be creative together?

I believed that brainstorming was the best way to be creative together. As it turns out, this isn't the case because people need time to work alone first before starting a collaborative process. Interesting. I read about this in an article on 99u, which points out [five creative myths]2 you and I probably believe.

Illustration: Alejandro Torres


Illustration: Alejandro Torres