Not Made On A Mac

Letterpress poster design 

Being a designer means exploring new techniques both on ánd off the Mac. Last weekend I attended a Letterpress course at the Grafisch Werkcentrum Amsterdam, an awesome place where they teach you the basic skills. The workshop space is a feast for the eye. It's full of authentic Letterpress machines, handcraft materials and tools, not to mention the hundreds of typeface letters from which to choose.

At work at Grafisch Werkcentrum Amsterdam

At work at Grafisch Werkcentrum Amsterdam

I drew several designs in advance on my Mac that I wanted to test in Letterpress. There's a postcard design, some experimental designs like a 'hello' pattern and just some simple words. I thought I would be better to focus on the learning process more than going wild on too complex designs.

Designs made on my Mac.

Designs made on my Mac.

The first day I experimented with Letterpress. I wanted to see what the MADPOSTERDESIGN would do in print. After having selected the letters and carefully 'set' them together on a plate (under the guidance of amazing teachers) I finally started printing. This is how the design evolved throughout the day. Eventually I left out 'des-ign' as it became too big to print :-)

The second day I worked with polymer plates. With this technique a design is printed on a plate using light and heat. An interesting process which at the end creates a plate from which you can then print. I worked with the 'hello' pattern and a postcard text. I'm happy with the result. It's authentic and real. The imperfections of the wooden letters that I used for the MADPOSTER totally make the design, as well as mixing your own colors and positioning the design on to the press. Want to know more or try it out yourself? Contact the wonderful people of Grafisch Werkcentrum Amsterdam. You won't regret it.