The Folks Magazine
After many months of hard work and with the help of photographer Jerome de Lint and Britisch writer Siji Jabbar, we launched our very own magzine: The Folks of Amsterdam. The Folks is an independent magazine that shares in-depth stories of today's creative and adventurous folks of Amsterdam.
The Folks Magazine writes about people. It is devoted entirely to long-form, human-centred stories and short videos, or as our mission statement declares: ‘We don’t write about trends, it-things, seasonal must-haves, wardrobe issues, losing weight, top five restaurants, marital problems or politics. We write about people.'
"By focussing on what's real and daring people to reveal something of themselves, we're hoping people will be inspired and feel more connected."
Each interviews is about the internal dialogue of a person more than their external markers of success. Success is often the closing chapter of an individual's professional story. The Folks Magazine in interested in the beginning and the middle chapters of someone's journey, because this is often where people struggle, learn and grow. This is why the magazine's strapline says: 'From their failures to their glories, we share their stories.'
The magazine is ad-free and comes with no hidden subscriptions. Besides offering brands a way to connect with their audience through storytelling, The Folks Magazine exists to inspire. 'It would be awesome if someone living in Berlin, London or any other city and is thinking about starting a project but hesitates due to uncertainty, stumbles on our magazine, finds a story that resonates with them and goes: "I can do this too!"
Besides online interviews and video, the magazine will create a print version and set up The Folks Talks: events where people can gather to share, learn and grow. The team will also seek an investor that
shares the magazine's values.