Yet another new adventure

Added Value company

Editor-in-Chief Marije Tolsma-Groen and Creative Director Dorien Franken. Image by   Reza Harek

Editor-in-Chief Marije Tolsma-Groen and Creative Director Dorien Franken. Image by Reza Harek

Besides running The Folks Magazine, I've had the pleasure of working with Editor-in-Chief Marije Tolsma-Groen on creating a diversity magazine called Added Value. The magazine was originally designed for NN Investment Partners who want to raise awareness on this important subject. 

Looking at the positive reactions we received on the first two issues - not only from the internal audience but also from outside - there seems to be a broader demand.

This is why we now decided to make the magazine concept available to other companies who are trying to become more diverse.

I'm so excited to share with you the news that Marije and I will become business partners in this new adventure called Added Value. 

Check out our websiteor email me for more information.

New Work

Added Value Edition 2

Some clients just are the best. Not only because I get to create something that is close to my heart, but also because it involves great teamwork. So here it is: the second issue of Added Value, a magazine designed for the wonderful folks of NN Investment Partners. It shares insights, stories and facts on gender diversity on the workfloor. A big thank you to everyone who contributed. 



A Newspaper about gender diversity

Added Value

Designtree was happy to create a newspaper for NN Investment Partners to inspire collegues about the added value of diversity in the workplace.

The initial request for a glossy magazine got turned into a newspaper instead, on Designtree's advice as the publication is distributed within NN Investment Partners worldwide, where a newspaper feels as the most logical media type.

The newspaper features an interview with Petra Stienen (writer, politician, spokes woman), an inspiring story with hockey coach Max Caldas, it reveals facts & figures and has a column of Valentijn van Nieuwenhuijzen and was distributed on March 8, 2017, during International Women's Day.