Oh is the magazine of Sansyl, one of the largest publisher of soft erotic magazines worldwide. For the 13th edition, Designtree was asked to redesign the magazine and turn it into a bookazine with a more artistic feeling.

We added new fonts, rearranged the layout and set up a new cover design. We also decided to lose the soft color palette, the ‘O’ element used on previous covers and make more bold statements in typography and styles.

The new Oh is launched December 2018 and offers a mixture of soft erotic stories, one of them written by Arnon Grünberg and a wide variety of high-end photography by, amongst others, Carin Verbruggen and Ferry Drenthem Soesman, Peter Lindberg and McKenzie James.

Client: Sansyl
Job: Redesign and art direction
Number of pages: 164 (€11,90)
Editor-in-Chief: Wim Spijkers
Realisation: 2018

AVROTROS Klassiek presenteert! is the quarterly mini booklet of AVROTROS Klassiek to help boost the career of young classical music talents. The booklet is handed out exclusively to new members of AVROTROS. Designtree has been responsible for the concept and design from the beginning.

The second edition features, amongst others, an interview and behind the scenes portrait of the Dutch classical pianist Ramon van Engelenhoven, the background story of the piano and a column by Sanders Zwiep of De Muziekfabriek.

Client: AVROTROS (via Bindinc)
Job: Concept development, art direction and design
Editor-in-Chief: Saskia de Jong (Bindinc)
Project leader AVROTROS: Marjolein Lever
Cover image: Malou van Breevoort
Realisation: 2018

The Folks of Amsterdam is a new multi-channel people platform with a mission to tell stories that inspire creativity and guts. Based in Amsterdam, we publish online content, launched a successful quarterly event, and have a growing presence on social media.

The Folks was founded in 2017 by Dorien Franken and is made by a crew of six creatives, all working and living in Amsterdam. Dorien created the total brand identity and is responsible for all new activities, such as the launch of The Folks Talks, a quarterly talkshow where creatives meet and greet, share and learn.

For questions or collaborations please contact Dorien at dorien@thefolksmagazine.com. Visit The Folks Magazine or follow The Folks on Instagram and Facebook.

Credits:
- Total brand design, Dorien Franken / Designtree
- Photography director, Jerome de Lint
- Editor-at-large, Siji Jabbar
- Video and editing, RubenPaulRuben

We were happy to create new business cards for OUT & ABOUT location agency, a full-service boutique location agency offering the hottest spaces in town. Now your meeting, event or launch party never has to be boring again. 

Client: Out & About Location Agency
Job: Business card design
Realisation: 2019

An invitation made for an exclusive event at the EYE film museum, organized by Being development.  

Client: Being Development
Job: Identity design / illustration
Realisation: 2017

AVROTROS Klassiek presenteert! launches a mini booklet to help boost the career of young classical music talents.

Designtree was invited to participate in a pitch by Bindinc. The concept we created helped win the pitch. AVROTROS Klassiek presenteert! is a modern style, mini-booklet with high-end photography, soft tone colors and inviting typography.

The first edition was published in July 2018 and features Dutch classical violinist Niek Baar. The booklet is handed out exclusively to new members of AVROTROS.

Client: AVROTROS (via Bindinc)
Job: Concept development, art direction and design
Editor-in-Chief: Saskia de Jong (and Marjolein Lever of AVROTROS)
Realisation: 2018

Designtree was happy to create a diversity newspaper for NN Investment Partners to help inspire employees about the added value of diversity in the workplace.

The initial request for a glossy magazine got turned into a newspaper instead on Designtree's advice as the publication is distributed within the financial environment. Each magazine offers strong content, high-end photography, in-depth interviews, columns, infographics and more.

Client: NN Investment Partners
Job: Concept & Art Direction
Pages: 20
Realisation: 2017

PLTS is a new sports concept in Amsterdam that offers high intensity (reformer) pilates and barre. Designtree was responsible for designing the total identity. Together with owner Renée Vervoorn we worked on defining the brand, setting up tools such as a brand manual to ensure the stability of the brand throughout all communication channels.  

Client: PLTS High Intensity Pilates & Barre
Job: Total Identity Design
Realisation: 2017

Veronica Magazine is a weekly entertainment magazine. Designtree was asked to redesign it. We created a simple yet effective set of articles, lay-outs and grids that would keep the entertainment look and feel, but help readers navigate through the magazine better.   

Client: Veronica Uitgeverij BV
Job: Redesign
Editor-in-Chief: Debby Nobel
Realisation: 2018

Haven't got time to go through the Designtree's website? No problem. Just download my portfolio and watch it anytime you like.  

Want to collaborate or just say hi? Please contact me. I'm happy to hear from you. 

Thank you,
Dorien Franken

 

Damco International and APM Terminals

Added Value is a smart looking magazine concept on diversity and inclusion, customized for companies. Designtree co-founded Added Value together with Marije Tolsma-Groen in 2017. Since then the concept is offered to companies who want to make their workforce more diverse, but don’t have the time or the tools to do that.

This issue of Added Value was created for Damco International, and focusses on women empowerment. The theme throughout the magazine is ‘Stronger Together.’

We’ve set up production and shoots in Malaysia, Cameroon, New York and Los Angeles for this issue giving it an international feel, and target the entire organization. Want to know more about the possibilities? Please contact me. 

Client: Added Value for Damco International
Job: Concept & Art Direction
Pages: 20
Realisation: 2018

Moustag is a fully interactive luggage-tag. It is a lost and found solution plus a great way to keep an online record of your travels & map your luggage locations. Moustag asked Designtree to develop several designs. The designs will be available soon in the Moustag webshop.

Client: Moustag
Job: Luggage-tag design
Realisation: 2016

Being is a sustainable real estate developer. In 2017 Designtree started to bit by bit redesign several communication items, such as their corporate brochure, press releases and announcements.

Client: Being Development
Job: Brochure design
Realisation: 2017

Designtree worked on creating a set of 5 illustrated postcards about LOVE. All cards are printed on high quality 100% recycled Woodstock paper, 285 g/m². The LOVE postcards are available in various concept stores in Amsterdam.

Three of the drawings are also available as art via JUNIQE; the online shop that offers exciting and affortable art to everyone. Visit the artist page and have a look. 

Stores that sell our postcards:
- Hartje Oost
- La Maison de Sophie
- Niche Rotterdam
- Thuyskamer
- Juniqe

Job: Art LOVE Postcards
Size: 10 x 15 cm
Price: € 9,95 (consumer price)

The lay-out and design of the annual report of KRO-NCRV.

Client: KRO-NCRV (Via Bindinc Publishers)
Job: Design of the annual report
Realisation: 2018

Papa, je snapt er ook helemaal niets van he? (Daddy, you really don't understand anything, do you!) is the second book we designed for writer Tim van der Vliet.  It's a fun book/guide for daddies. Tim wrote the book based on his own experience of being a dad of four children. 

Client: Tim van der Vliet
Job: Book design, illustration and Art Direction
Realisation: 2016
 

Vive La Danse is a high end dance magazine that was created in honor of the 50th anniversary of Het Nationale Ballet (The Dutch Ballet). The first issue of Vive La Danse was handed out to Queen Beatrix at the gala evening.

Client: Sanoma Media / Het Nationale Ballet
Job: Magazine concept and Art Direction
Editor-in-Chief: Harriet Calo
Cover image: Erwin Olaf
Frequency: Once (30.000 copies)
Realisation: 2011
 

Prominent, a specialist in relax chairs, invited G+J Media to participate in a pitch for the redesign of their magazine. The assignment was to create a lifestyle magazine that would change people's opinion about orthopedic chairs. 

G+J Media invited us to create the concept. With that concept we won the pitch allowing us to create a first edition of the magazine, working with existing copy and photo's. In 2016 two new editions were printed, also designed by Designtree. 

Client: G+J Media Custom Content / Prominent
Job: Magazine concept and Art Direction
Editor-in-Chief: Loes van Dokkum
Frequency: Bi-annually
Copies: 60.000
Realisation: 2016

Twice a year, Amsterdam International Fashion Week forms the centre-point of the Dutch fashion industry. Guests are informed through Frontrow magazine about the schedule of catwalk shows, trade fairs, presentations, lectures and parties. Designtree was asked three times to create a concept and do the art direction. This issue was made in collaboration with Sanoma Media.

Client: Amsterdam Fashion Week
Job: Magazine concept and Art Direction
Editor-in-Chief: Hilmar Mulder
Frequency: Twice a year (30.000 copies)
Realisation: 2010
 

Twice a year, Amsterdam International Fashion Week forms the centre-point of the Dutch fashion industry. Guests are informed through Frontrow magazine about the schedule of catwalk shows, trade fairs, presentations, lectures and parties. Designtree was asked three times to create a concept and do the art direction. This issue was made in collaboration with Sanoma Media.

Client: Amsterdam Fashion Week
Job: Magazine concept and Art Direction
Editor-in-Chief: Harriet Calo
Frequency: Bi-annually (30.000 copies)
Realisation: 2011

For years Designtree has been responsible for the design of Oxfam Novib's magazine Close Up that updates contributors about achieved goals, current campaigns, activities and more. Designtree works closely with Bindinc on this project. In 2015 Designtree was asked to redesign the magazine. Oxfam Novib had communicated that the current layout wasn't strong enough to inform their contributors the way they wanted. The approach should be more traditional, less conceptual.

As a result Designtree created a more traditional cover design, added four pages with new content, kept the existing layout of articles but adapted them to the new cover design.

Oxfam Novib Close Up magazine is handed out exclusively to contributors and appears three times a year. 

Client: Oxfam Novib / Bindinc
Job: Conceptdevelopement and Art Direction
Editor-in-Chief: Saskia de Jong
Frequency: 3 times a year (200.000 copies)
Realisation: 2017

In 2009 Greenpeace International published a spoof edition of the International Herald Tribune to highlight environmental issues and draw attention to the Copenhagen climate change conference. 

Designtree was asked to design the newspaper. We rebuild the grid of the IHT and filled it with Greenpeace content, an exiting and challenging project.

Greenpeace printed 50,000 copies of the spoof, of which 35,000 were distributed in Brussels where European Union leaders were meeting. About 15,000 copies were distributed in 16 European countries plus Canada, China, India, Mexico, the United States and Brazil.

Client: Greenpeace International
Job: Newspaper design
Frequency: Once (50.000 copies)
Realisation: 2009
 

To draw attention to, and raise funds for the cure of diabetes, Designtree developed a concept and logo for a special interest magazine called DON, which is short for 'Diabetes Onderzoek Nederland'. With it being a charity project with little to no budget, Designtree used its creative network of photographers, stylists and make-up artists to make this project happen.

The magazine was launched on November 14th 2013 during World Diabetes Day. Famous Dutch designer Jan Taminiau exclusively designed a t-shirt for the magazine. 

Client: Stichting DON
Job: Magazine concept and logo design
Frequency: Once a year
Realisation: 2013
 

Poster design by Designtree inspired by our core business: creating ideas for printed media. 

For more information please contact me.

Spiritual Awakening (the easy way) is a small, fun gift book about the process in personal growth. Author Tim van der Vliet asked Designtree to come up with the design. Due to a tight budget we decided to work with typography only which created a positive buzz in the book industry.

The book is available in The Netherlands, USA, UK, India, Australia, South Africa and via Amazon and Bol.com. In February 2013 the book was sold to UK publisher Hay House who will distribute the book worldwide. 

Client: Tim van der Vliet
Job: Book design and Art Direction
Published by: Hay House, Bruna
Realisation: 2010 

Dagblad De Pers; the first free quality newspaper in The Netherlands was launched in 2007. Designtree took care of the art direction during the first five months and was responsible for setting up a workflow, creating a workable grid and guiding the design team throughout the start up period. Designtree worked closely on this project with Cases i Associats, who designed the base grid for the newspaper.

In 2011 the newspaper closed its doors due to losses reated to the financial crisis. A re-birth of the paper was announced in February 2013 with the app DNP, but unfortunately also this initiative failed. 

Client: Dagblad De Pers
Job: Art Direction / implement design
Frequency: Daily (250.000 copies)
Realisation: 2006-2007
 

Designtree has been working with KWF Kankerbestrijding since 2010. In 2014 we redesigned Kracht: the free quarterly magazine of the Dutch Cancer Association (KWF Kankerbestrijding).

For the redesign we kept all the corporate typefases and elements. We updated the grid, took away all the colors except the corporate color red, and set up a new image lookbook with complementary photographers and illustrators to bring the redesign to life. The result is a fresh, inviting magazine that is still true to the KWF brand.

Client: KWF Kankerbestrijding
Job: Redesign and Art Direction
Editor-in-Chief: Resi Lankester
Frequency: Quarterly (80.000 copies) 
Realisation: 2010-2016

Note: Kracht magazine stopped being published in 2016. 
 

In 2015 Designtree designed a set of 5 Holiday postcards to support refugees around the world. A gift that gives back, as all the money is donated to Stichting Vluchteling. 

The price of a set of 5 postcards is € 12,50. You can order them in the Designtree shop. All postcards are printed on beautiful Invercote paper 300 g/m². The postcards come without envelope.

Job: Holiday postcards
Size: 10 x 15 cm
Price: € 12,50 (consumer price)
Donation: 100% goes to Stichting Vluchteling.

Mas is a magazine concept created by Designtree. For more information about the project and or possibilities, please contact me.

To draw new and younger readers to Margriet, Designtree created a bi-montly magazine called Margriet More. Each issue has a different theme such as Happy Body, Happy World, Let's Party, Living, Kids and Out and About. Designtree came up with the title and developed the magazine concept and logo. The design, grid, styleguide and other elements that Designtree created are still being used today by the design team. And with great succes.

Client: Margriet More (Sanoma Media)
Job: Magazine concept and logo design
Editor-in-Chief: Esther Mutsaers
Frequency: Bi-monthly
Realisation: 2012
 

In preparation for the launch of the Dutch Grazia in 2008, Designtree was asked to come help build the grid, develop a color- and font pallete and style guide plus set up the workflow. I also guided the designteam during the first five months. 

I still work for Grazia on a regular base, whether it be filling in during holidays or working on special editions. 

Client: Sanoma Media / Grazia
Job: Chief of Design
Editor-in-Chief: Hilmar Mulder
Frequency: Weekly
 

Ontdek is a glossy magazine for all Ziggo TV EXTRA subscribers. Besides a complete tv guide, the magazine shows interesting stories and behind the scenes material. Designtree created the concept for the magazine. Ontdek is exclusively available for TV EXTRA subscribers of Ziggo.

Client: Ziggo (via Rhbm)
Job: Magazine concept and Art Direction
Editor-in-Chief: Han Thoma
Realisation: 2013
 

Radar+ is the magazine complimentary to the tv-show Radar which is presented by Antoinette Hertsenberg. In 2012 Designtree was asked to take on the art direction. We redesigned several items, gave the magazine a new cover lay-out, attracted new illustrators and photographers, took away the clutter and rearranged the color- and font library.

Client: Radar+ (Tros)
Job: Art Direction (and redesign)
Editor-in-Chief: José Rozenbroek
Frequency: Bi-montly